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ufc
The Ultimate Fighting Championship (UFC) is an American mixed martial arts promotion company. It is the premier MMA promotion as well as the largest in the world, featuring most of the top-ranked fighters in the sport.[3] Based in the United States, the UFC produces events worldwide [4] that showcase ten weight divisions and abide by the Unified Rules of Mixed Martial Arts.[5] The UFC has held over 300 events to date. Dana White serves as the president of the UFC while brothers Frank and Lorenzo Fertitta control the UFC's parent company, Zuffa, LLC.[6][7][8]
The first Ultimate Fighting Championship event was held on November 12, 1993 at the McNichols Sports Arena in Denver, Colorado.[8] The purpose of the early Ultimate Fighting Championship competitions was to identify the most effective martial art in a fight, with minimal rules, between competitors of different fighting disciplines, including boxing, Brazilian jiu-jitsu, Sambo, wrestling, Muay Thai, karate, judo, and other styles. In subsequent competitions, fighters began adopting effective techniques from more than one discipline, which indirectly helped create an entirely separate style of fighting known as present-day mixed martial arts.[9]
With a TV deal and expansion into Europe, Australia,[10] the Middle East,[11] Asia[12] and new markets within the United States, the UFC as of 2016 has gained in popularity, along with greater mainstream media coverage. As of 2016, viewers can access live UFC fights and fight replays on their subscription network UFC Fight Pass at a cost of $7.99-$9.99 USD per month via devices like Apple TV, iPhone, Android, Xbox, Roku and Google Chromecast[13] as well as on pay-per-view in the U.S., Brazil, Australia, Canada, New Zealand and Italy. On network TV, UFC content is available on Fox, Fox Sports 1 and Fox Sports 2[14] in the U.S., on ESPN in the Caribbean, on BT Sport in the United Kingdom and Ireland, as well as in 150 countries and 22 different languages worldwide. The UFC plans to continue expanding internationally, running shows regularly in Canada, Brazil and the UK, with an office established in the UK aimed at expanding the European audience.[15]
The UFC has also bought and absorbed rival promotions Pride, World Extreme Cagefighting as well as Strikeforce and EliteXC.